Business & Marketing Course (1/2 Day)
Have you completed your aesthetic training but want help setting up your clinic and marketing your services? Many of their delegates have spent years studying medicine and working in the NHS and, therefore, may need to gain experience running or promoting a business. If you plan to set up your practice, you will need to know how to attract and retain patients. On our business course, the Derma Institute team will share insights and tips on setting up your clinic, handling the business's financial side, managing your patients and marketing your services. Even if you have recently started your aesthetics career, we will give you the knowledge to build a successful clinic.
Testimonials
From our Courses
Testimonials
From our Courses
"Absolutely loved everything about the course, The best in the business! I've attended a lot of courses, but this institution ticks all the boxes."
What You Will Learn
- Setting Up a Clinic
- Cosmetic indemnity insurance
- Consumables
- Aesthetic suppliers
- How prescribing works
- Developing your support network
- Building your Team
- Business & Finance Advice
- Starting a business
- Choosing a business structure
- Handling income and expenses
- Managing Patients
- Record keeping & diary management
- Patient photography
- Choosing clinic CRM software
- Dealing with difficult patients
- Encouraging Online reviews
- Marketing Your Clinic
- Planning and optimising your website
- Showcasing your services on social media
- Developing repeat business through email marketing
- Generating leads through paid advertising
- Building a marketing plan for your aesthetic clinic
What you will learn
What you will learn
